Stop Being Overwhelmed and Start Marketing!
Discover how you can effortlessly stay top-of-mind when your potential customers need you most - without spending a single dollar on ads!
A Special Note During this Crisis:
We are living in unprecedented times. Small businesses are being hit hard and trying to find ways to survive the crisis and adapt quickly to all the changes. I have been doing all I can to help small business owners understand how to do their marketing right now, but it is also critical to solidify the foundation of your marketing and make sure you have a marketing plan and strategy in place for when the crisis is over. This course will help you do that. I realize that budget may be a concern now so I have just added a payment plan to make the course easier to fit into your budget.
Introducing Small Business Marketing Basics:
A Step-by-Step Plan for Taking Your Marketing to the Next Level!
This course is designed for small business owners who want to improve and grow their marketing without being overwhelmed AND still focus on what they do best - running their business!
You may not have the budget to hire someone to handle your marketing but you can learn how to do the basics and improve your marketing.
This course will teach you how - including creating the right products and services, pricing and distributing them, and of course how to promote them and your brand.
Who is This Course for?
This course is for small business owners. Whether you have been in business for many years, you
have a fairly new business, or you only have an idea for a business, Small Business Marketing
Basics will help you:
Craft your vision and value proposition Identify your target market
Clarify the problem you solve Identify your competition
Explain the solution you offer Create effective marketing goals
Develop successful marketing strategies Price your products and services to sell
Create compelling messages to gain attention Find where to talk to your customers
Small Business Marketing Basics:
A Step-by-Step Plan for Taking your Marketing to the Next Level
This course will help you develop a comprehensive marketing strategy and plan!
It will also help you evaluate the essential aspects of your marketing and teach you to build your brand for future growth. Think of Small Business Marketing Basics as the Marketing 101 class every business student wishes they had in college. It will improve your ability to plan and execute marketing that gets results for your business!
There are five core Modules in the curriculum, and we release one Module per week. Each Module contains 3-6 individual video lessons plus corresponding worksheets and downloadable resources - including a simple template for a marketing plan - to help you integrate and apply what you learn to your marketing. Expect to spend about 1 - 2 hours per week to watch the videos and do the work.
Small Business Marketing Basics will teach you the following:
Module 1: Intro to Marketing
You will learn about the basics of and importance of marketing. You will learn how to determine your vision and value proposition so you can sell your products/services!
Module 2: Situation Analysis
You’ll get help figuring out the problem you solve. You’ll also identify and examine your target market and competition so you can differentiate your brand and create persuasive messaging.
Module 3: Solution & Objectives
You’ll get help understanding and explaining the solution you offer, how to clearly describe your products and services, and how to create effective marketing goals.
Module 4: Strategy & The Marketing Mix
You’ll learn how to develop practical strategies for direct, offline and online marketing and how to price your products and services.
Module 5: Promotion
You’ll learn how to gain your customers’ attention and engage them through targeted communications and specific messaging.
The course teaches you through a mix of videos, slides with video, and slides with voiceover and includes numerous handouts and resources to support your learning, including a template for your marketing plan!
Frequently Asked Questions
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 14 days and we will give you a full refund.
Words from Krista's Clients & Former Students
Reviews from Rate My Professors
"She connects with the students on a personal level and changes her teaching style to suit the student. She is a great speaker and is able to use the lessons in real life situations. Every student that took her classes would recommend taking another one of her classes. I took about five of her classes including capstone."
"She has passion for marketing and advertising! I had no idea what I wanted my career field to be and she inspired me to go into marketing. She knows the ins and outs of the profession. She always brought an interesting take on ads and taught us so many real life lessons."
"Principle of marketing was such a fun course with Mrs. Fabrick! She challenged us to be outside of the norm, and only expected our very best!"
Recommendations from LinkedIn:
"We hired Krista to help us implement our social media presence
and kick-start a new product launch campaign. She is an expert
in her field and a consummate professional. Plus she is a delight
to work with!"
"I enthusiastically concur with all the positive things said about Krista by
others on this page. Krista has been instrumental over the past several years
in building the autopom! brand, increasing website visits, leads and ultimately,
sales. She has been a reliable and consistent resource for her creative ideas,
energy, digital marketing knowledge and talent. Krista really delivers and she
is a joy to work with too! I recommend Krista."
"Krista not only opened my eyes to the world of entrepreneurial marketing, social media marketing, and marketing in general. The way she taught the material allowed me to learn and digest the information in a way that was exciting and informative. I looked forward to what I could learn next in her classes. One of the biggest take away's from attending her classes was believe in yourself and believe in your ideas, goals, visions etc. That networking and connecting with others is important for those that believe they can build a business or market themselves in general. Krista would be an amazing addition to any school and brings a unique approach to teaching. I appreciate the time I got to learn from professor Fabrick!"
" Krista Fabrick was an amazing professor. I had her for several marketing classes over a three year time period. But more than Krista was a mentor. She introduced me to the passion I have for business and marketing. Krista helped me land my first position in marketing, I was an intern at her company Illuminate Marketing. I cannot say enough wonderful things about her. She is a professional, she is caring and she is passionate. Krista has always wanted nothing less than greatness for every student. She was able to help me see my potential and pushed me to go after my goal to be in the marketing profession."
You’re Protected With a 100% Risk-Free Guarantee
This program has the power to change your business. That’s based on results from students and clients who have worked with Krista and followed her marketing planning and strategy principles.
The tuition for lifetime access to Small Business Marketing Basics is $199. Yes, I also offer a 100% satisfaction guarantee.
I'm confident that if you do the work, your business will benefit from this experience. And I'm happy to back that up with a risk-free guarantee. If you are unsatisfied with the course within the first 14 days, let me know and you will get a full refund.